 Hey, its Billie Eilish, and you know how I like to collect personalised pieces  
  and most of you gen z’ers seem to like it too  
  
like on tik tok on your for you page, nearly ¾ of Gen z seem to of been influenced to make purchases, following the #tiktok made me buy it which has over 6.4 billion views, just shows how much you guys love an online shop. And stuff like this just shows how the power of influencing is key to fashion business. 
 
This is also shifting the industry's design process toward a bottom-up approach, where trends emerge from social media and resale platforms, driven by consumer behavior, instead of the traditional top-down model led by brands and retailers  
  
Social media has become an integral part to daily life of Gen z and mainly with the older part of this Generation, has caused a boom in digital driven sales.  
  
Opposingly, Gen Z also has a huge focus into individuality and personalisation, while  new fashion trends come in, instead of fully adapting into the current trends, Gen-zers seem to adapt the pieces represented into trends and apply them into their own personal styles.   
  
Following an industry report by Vogue, the report highlights the embrace of personalisation in Gen Z and the extremity this generation has pushed for this, celebrating huge levels of self-expression, Gen z has the skill of making every piece they own as a form of their own identity. 
  
  
So, what does this mean for industry? Mainstream industry fashion brands can often struggle to market towards Gen z due to a range of unique preferences and values.  
With rapid social media driven trend cycles this makes brands difficult to keep up with a successful target market which can lead to issues of overproduction, as with the high demand for hyper-personalisation this challenges the traditional mass production models into what brands should invest in with their collections.  
  
And one of the biggest challenges fashion brands often face now with Gen Z, is the balance of affordability and sustainability, with many countries facing higher inflation within costs of living etc., Gen z have a higher focus on the price factor often turning them towards thrifting and Second-hand fashion markets giving them a sustainable and affordable options to being able to purchase longer lasting quality clothing but for a cheaper price.  

Stephan , can you please pick up when I call , you reed my messages and don’t reply .your ex offer Cris to open a sexy wrestling company with influencers and celebrities.
It could be huge , can you shoot a trailer so we can present it to the male channel , old spike tv . 
Sorry for dragone and give me some news , and we won’t do it if you are not involve 

Good evening everybody!  I’m so sorry I couldn’t be with you tonight to celebrate Thea! I’m so proud of you girl, you always shine bright like a diamond.  You share your smile, generosity of spirit and love of life with us all.  Remember, you and I, you and I, were like diamonds in the sky. 

RiriAI

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